BlogHer | Compass Partners 2008 Social Media Benchmark Study: Blogging mainstream, "Reliable" for fun, advice and information
Did you know that:
* 36.2 million women actively participate in the blogsophere every week (15.1 publishing, 21.1 reading and commenting)? (Page 3 of report below)
* Women are so passionate about blogging that large percentages of women said they would give something up to keep the blogs they read and/or write:
- 55% would give up alcohol
- 50% would give up their PDAs
- 42% would give up their i-Pod
- 43% would give up reading the newspaper or magazines
BUT, some things are sacred … only 20% would give up chocolate! (Page 17)
* More than half of women maintain the original blog they started (Page 8)
* Our time shift from traditional media is accelerating. In the general Internet population:
- 24 percent of women surveyed say we watch less television because we’re blogging
- 25 percent of us say we read fewer magazines because we’re blogging
- 22 percent of us say we read fewer newspapers because we’re blogging
(These numbers are even higher for members of the BlogHer network. See Page 10)
* “It’s about me”: Our own lives are our favorite topic — but don’t assume you know all the different topics our lives represent by lifestage. (Page 11)
* More than half of women surveyed consider blogs a reliable source of advice and information (Page 10)
* Half of women surveyed say blogs influence their purchase decisions (Page 16)
* Despite hype, few women report discontinuing blogging due to problems with trolls or being “outed” (Page 8)
via: www.blogher.com